Oh, great. The SEC just announced that we're stuck with Can't Broadcast Sports as the conference's broadcast TV partner for another fifteen years.
How wonderful. Fifteen years of lousy kickoff times, terrible announcers, and a commercial every ten seconds. Whoo-pee.
And I don't care how big the check is--FIFTEEN YEARS?!? Live sports are one of the only things left on broadcast TV that are DVR-proof, meaning they're only going to get more valuable as advertising dollars for "regular" television dry up. How much future money just got taken off the table by over-committing to such a long term deal?
Dumb move, Slive. Next thing you know, the SEC will commit to a 50-year deal with the Three Idiots Named Dave...